“Even in markets it is very tempting to treat all potential customers as if the same goods and services were proper for them all. Thus we have mass marketing of stuff that really can only benefit some people — a certain type of exercise, a back ache cure, or a headache remedy. The more this is understood, the more the notion starts to make sense that one person’s way of life could well be perfectly well suited for that person without this being an offense to others for whom it is not suitable. Yet the idea persists that everyone ought to worship alike or admire the same artists or fashion designer’s work. Here the temptation isn’t just a mistake but also a desperate hope since if one size does fit all, those who make that size will be able to cash in on this big time.” (08/31/10)